products audio video in calgary at kw audio

Carefully Curated Product Selection

The brands and products we carry are chosen very carefully. Each line meets or exceeds a determined standard.
There are four core criteria, which must be met before we carry and support any product line:

Quality:

We research a brand and product’s history before we consider offering them. There is no guessing on this point.

So, reliability and the availability of parts and service must be known.

To this end, we choose only those brands and products with a proven history of reliability and quality.

Performance:

The product must perform superbly and deliver value for the money spent. The actual price is irrelevant. Unless, we compare it to a competitive product.

A product’s price may be higher than others in its category. If so, then its performance must be equally as impressive. In this case, ease of use is also a performance factor.

Philosophy:

The corporate philosophy of the manufacturer and distributor is important. A manufacturer may focus on moving the most number of boxes. In this case, we are generally not interested. Big Box and Chain-type stores are better suited for that type of product.

Quality manufacturers take a long-term partnership approach to their business, as do we.

A quality brand offers quality products. These products create consumer satisfaction and loyalty. In this way, they establish their place in the marketplace.

Also, they must provide high quality training and assistance. This extends to the distributor, the retailer and the end user.

Distribution:

A quality product is marketed and serviced globally. Or, at the very least, it should be readily available in all of North America. For example, we feature trusted brands like Sonos for this very reason.

Our customers must be able to obtain service on these products. Even when they move to another city, province or country. Therefore, availability is a key to our product selection process and has been this way since 1978.

Established brands with strong reputations have earned their marketplace share. They do this through delivering quality service and products, year after year.